Firstly, Thank you for considering us
At Adenbrook Homes we understand how important your building business is to you, your employees and your family. It is with this understanding that we have grown our national network of industry experts that innovate and collaborate to deliver the best customer experience for our franchise owners and new home builders alike.
We have a distinct focus on continued development, improvement and ongoing growth and expansion. Our aim is provide more local builders a genuine opportunity to partner with a market leader and reputable brand to better establish their business, scale their operations and benefit from higher profit margins.
We look forward to sharing more information with you about our journey and how we can help you achieve your goals and just want to thank you for considering us…
Adenbrook Homes want to be a part of your journey and Adenbrook Homes is a big brand committed to providing local builders an your success and will be here to celebrate your wins. We opportunity to better establish their business, scale their operations and benefit will by your side to support you, guide you, train you and from higher profit margins. Our goal is to equip builders within our network with cheer you on!
TO SUPPORT YOU
We understand the support that you need to maximise your business performance and we have the professional resources to deliver. We want to support you so you can focus on building and growing your business.
As an Adenbrook Homes Franchisee you have access to a team of industry professionals dedicated to handlging the areas of your business that are not your specialty, allowing you to focus on what you do best.
Our support systems ensure that you maintain control of your business without having to play multiple roles within your business.
Find out more about ‘Franchise Opportunities’ now!
Training, estimating and procurement We provide you with the operational edge through operations training and systems. You will manage the estimating process using an established bill of quantities, variation pricing and templates. Our procurement process means you get access to our nationally recognised, longstanding partner agreements ensuring every home is built to the highest quality, guaranteed.
Regular new design releases Our in-house design professionals deliver new designs that cater to client wants and needs and are able to efficiently interact with the environments in which they will be built. We recognise each region presents unique design challenges due to legislation, planning controls and land sizes availability and as such we aim to provide solutions that are both workable and appealing to our clients.
Strategic targeted marketing activities Our team of marketing specialists manage all marketing functions centrally, ensuring the brand message remains consistent, our target markets are reached and you receive the highest volume of enquiries possible. All design is completed in- house and custom content for individual regions is achievable without compromising on quality.
Total account management The financial management is managed through a sole financial-management system. All accounts payable and receivable are centrally managed using custom accounting software designed for the building industry and tailored to the Adenbrook Homes business model. All reporting is accurate allowing assessment of businesses and departments.
Customer relationship management The client experience is central to the Adenbrook Homes brand and our focus on customer service permeates our culture. All franchisees use a centralised customer relationship management (CRM) system to ensure that all customers experience a uniform level of customer service and elements of the process are consistent.
Logistics, workplace health and safety Having the tools to ensure onsite efficiency if crucial. Accordingly Adenbrook Homes supports the use of Framework Logistics, an innovative construction management system which has revolutionised how our builds are managed. We also enforce strict workplace health and safety measures compliant with relevant legislative and statutory requirements.
- JOIN OUR ESTABLISHED BRAND Adenbrook Homes commenced operations in 2001 and over the past 18 years have established a brand known for quality and superior service.
- WE ARE A COLLECTIVE OF INDUSTRY PROFESSIONALS Throughout the network you will meet a collective of industry professionals all working towards a common goal.
- WE HAVE A PROVEN TRACK RECORD OF SUCCESS Adenbrook Homes have built almost 4,000 homes across Australia in the past 18 years with this figure rapidly increasing as we grow.
- WE HAVE WON COUNTLESS INDUSTRY AWARDS Adenbrook Homes have been the proud recipient of countless design and construction awards with new nominations every award season.
- WE ARE FULLY CHARGED Adenbrook Homes are charged for continued growth, with our strategic direction driven by our desire to attract new partners to share this exciting period of growth and success.
but don’t just take it from us
hear from our team
Adenbrook plans are very well thought out, they have a free-flowing effect on living and are easy to build. The words of wisdom I would give to anyone looking to becoming a franchisee with Adenbrook Homes, would be that their focus on customer service and quality is second to none, and their processes and procedures are unbelievable and have been well thought out over the past 10-15 years. You receive backing from all of the support staff, who are all experts in their fields, and are happy to step in and give you a hand whenever you need it, every step of the way. You never feel that you are alone.”
Giorgio Tosoni, Gold Coast Franchisee
I’ve been part of the Adenbrook Homes team for 7.5 years now and since joining Adenbrook Homes, we have taken the business from nothing, to well over 100 homes per year. The benefits of being with Adenbrook Homes is having systems and processes for staff to take on their roles and responsibilities, enabling us to grow our business substantially and for clients to have a clear understanding of the process, what they’re getting throughout the build. The best part of working for Adenbrook Homes is the network of people we have around us, the other franchisees, head office and that support we receive. Prior to starting the Adenbrook Homes business we were doing small renovations and custom home builds, however, we saw the benefits of building project homes with good systems in place and being able to take our business to the next level.
Daniel Galea, Greater Sydney Franchisee
Meet the leadership team
Chief Executive Officer
As CEO, Michael offers a wealth of knowledge and experience to the Adenbrook Homes business. Having commenced in 2014 in the capacity of General Manager – Operations, Michael understands the fundamental underpinning values of the business, providing an edge from both operational and business development perspectives. An active member and contributor within the Australian building and franchise industries, Michael previously worked for some of Australia’s leading franchise building businesses in senior management roles and was instrumental in their growth. During his time at Adenbrook, Michael has been involved in franchise recruitment and development, in addition to procurement on a national scale, founding and nurturing relationships with national suppliers and franchisees alike. With a passion for building brand awareness and delivering strong network growth to the Adenbrook Homes franchise business, Michael is committed to the ongoing evolution of Adenbrook as a leading national home builder. Michael holds a Bachelor of Business and Victorian builders licence.
National Sales and Marketing Manager
Christie is a competent marketing professional with almost 2 decades of property experience across a range of roles and locations. With a Bachelor of Business, Graduate Diploma and Certificate and a Masters in Marketing, Christie is highly qualified and equally passionate about developing customer-centric marketing strategies and strengthening brand positioning through the tactical use of traditional and contemporary marketing mediums. Christie is a Licensed Real Estate Agent and is well-connected within the property industry and has experience across all facets including residential real estate sales, off the plan developments, sales management and strategy and dynamic team leadership.
National Design Manager
Having commenced with Adenbrook Homes in 2003, National Design Manager, Jason Middleton, is a fundamental member of the senior management team. As Adenbrook’s current longest serving staff member, Jason has invaluable knowledge of the intricacies of the Adenbrook business, consistently working with all departments to ensure that Adenbrook continues to deliver home designs that are in demand and which suit client needs. Jason is known for his integrity and unparalleled dedication to design development, producing award-winning designs to suit the varied environments in which Adenbrook build. Highly experienced and respected in his field, Jason holds an Associate Diploma of Applied Science (Architectural Technology).
National Interior Design Manager
As National Interior Design Manager, Kirstin Fowle has been an integral Adenbrook team member for over a decade. Kirstin primarily oversees, manages and directs interior design and specifications for large client contracts, as well as specifications, cabinetry design, furniture, window and wall treatments selections for Adenbrook display homes nationally. Further, Kirstin provides general support to the franchise network, in addition to mentoring Adenbrook’s interior design staff Australia-wide. Following her life-long passion, Kirstin studied interior design at Southbank Institute of Technology, in addition to colour psychology, Feng Shui and aspects of soft furnishings. With a career including visual merchandising and freelance design, Kirstin has demonstrated her enthusiasm for interior design by styling new and established properties for a variety of clients, as well as developing concepts and colour selections for all Adenbrook Display Homes nationally. Kirstin is committed to delivering positive outcomes, wholeheartedly adhering to the highest level of client service in her endeavour to make a difference in the interior design industry.
National Accounts Manager
Reshmi Sharma is the Accounts Manager at Adenbrook Homes and is a qualified accountant. Having been with Adenbrook for over ten years, Reshmi oversees the head office accounts team, while also managing finance and accounts for franchisees. Reporting directly to the CEO, Reshmi is an invaluable member of the senior management team, delivering accurate and thorough financial reports that form the basis of the strategic direction of the company. Reshmi takes pride in ensuring accuracy and providing superior client service, ensuring franchisees can focus on the day to day running of their businesses. Committed, professional, and proactive, Reshmi holds a Diploma of Accounting.
National Workflow and Client Services Coordinator
As Workflow and Client Services Coordinator, Jessica plays a pivotal role in optimising the Adenbrook client and franchisee experience. With an extensive background in contracts administration and customer service within the property and building industries, Jessica is passionate about refining internal efficiencies and supporting client services staff through ongoing training and the development of tools to enhance the client journey. Prior to joining Adenbrook Homes, Jessica worked with one of Australia’s leading residential builders, acquiring an intimate understanding of the building industry, coupled with the importance of client nurture. Jessica holds a Bachelor of Science (Psychology), a Certificate IV in Real Estate and a Certificate IV in Contract Management.
National Procurement Manager
Melissa joins the Adenbrook Homes leadership team bringing with her over 15+ years experience in both B2B and B2C for wholesale, retail and architecture and design. Having worked in the building industry in Victoria, New South Wales and Queensland, Melissa has a vast array of knowledge nationally. In previous roles Melissa has developed strategies with key builders in all home environments. With a key eye for identifying core strategies, trends and product development, Melissa prides herself on being able to align strategy with process within the franchise environment. Skilled in category, procurement, product development, planning, visual merchandising, interior design, project implementation and execution. With such a wealth of knowledge and experience, Melissa is certainly an asset to the network.
National Operations Manager
Adam Watts leads the operations at Adenbrook Homes in the position of Operations Manager overseeing the design, procurement, estimating and essential services within the network. Adam brings outstanding experience to the team, having worked in management positions within the residential and construction industry, playing the role of project building manager, estimating manager and procurement manager throughout his career. With a keen focus on systems and processes and ensuring that streamlined and realtime information is available to support the overall function of each franchisee, Adam is undoubtedly a valuable asset to the group.